tag:blogger.com,1999:blog-46523061070136048202011-08-23T23:10:24.989-05:00Creativity. Originality. Relationships. Expertise. That's what the EdgeCore team is all about. And as the ad world turns, we're eager to connect, share and learn about what's hot - and what's not - in our industry - and our agency. Hear what we've got cooking. And weigh in. Let the conversation begin.EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.comBlogger141100tag:blogger.com,1999:blog-4652306107013604820.post-50888066215228878612011-08-23T22:56:00.014-05:002011-08-23T23:10:24.999-05:00

CEDAR FALLS, IA -- August 23rd, 2011 -- In the ad agency world, there is no shortage of awards dished out on a year-to-year basis. However, there is only ONE Inc. 500|5000 list...and it just so happens that the folks over at Inc. think we're pretty special. So special...that they've ranked us as the 614th Fastest Growing Company in America! Now, there's no doubt, we'd love to have been in the

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-77248989469917180222011-02-10T16:37:00.001-06:002011-02-10T16:39:15.947-06:00

The staff at EdgeCore is buzzing around the office preparing for the CTIA show! We’re putting together a coffee lounge at our booth for people to take a break and get to know us. This premiere tradeshow featuring wireless companies will give EdgeCore a chance to talk to agents and retailers about advertising and marketing. As mobile devices become more and more high-tech, EdgeCore mixes

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-21218037571260920722010-10-07T08:07:00.000-05:002010-10-07T08:07:23.625-05:00

Megan Pralle, Graphic Designer Meet Megan Pralle. Producing superior creative work at EdgeCore takes talented, creative people like her. As a graphic designer, Pralle specializes in creative print design solutions that set the agency's clients and their brands apart. We ambushed Megan with our trusty flipcam recently to pick her brain about her craft.

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-67709050089095333382010-08-26T15:35:00.000-05:002010-08-26T15:35:05.776-05:00

EdgeCore is hitting the trails! We’re encouraging bike teams and clubs to ‘Come Cycle Cedar Falls’ through our latest campaign that utilizes social media for the Cedar Valley Trails. EdgeCore has designed a plan around Facebook, Twitter and YouTube.com that brings together fans of cycling, hiking and enjoying the trails. One aspect of the campaign includes the production of a YouTube video

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-72301881110325472122010-08-04T09:21:00.000-05:002010-08-04T09:21:27.112-05:00

Q: Do you have a daily routine or ritual for your workflow? I have a tendency to be hyperactive, so I usually try to keep a constant work flow throughout the day to distract me from the passing time. Q: As a designer, what stresses you out the most? Slow computers... Q: What inspires you? I feel a lot of my inspiration comes from the world around me and the imagination I view it with. Q: How

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com1tag:blogger.com,1999:blog-4652306107013604820.post-40465471603946629502010-07-30T10:11:00.000-05:002010-07-30T10:11:42.429-05:00

EdgeCore is helping Casey’s General Stores make a splash this summer. Casey’s “In the Summertime” campaign brings together a fresh new logo, radio and televisions spots and free gas giveaways, to encourage their customers to take CGS along on every vacation, bike ride, picnic and trip to the lake.  The campaign is an example of how the design of a new campaign can effectively compliment a

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-17081757811505828902010-07-29T09:17:00.005-05:002010-07-29T09:48:58.841-05:00

EdgeCore is continuing their strategic partnership with Verizon Wireless to help serve the marketing needs of Verizon’s Indirect Channel across the nation. EdgeCore is the only agency to receive full cooperative reimbursements from the Verizon corporate office for all creative efforts to assist their indirect agents. EdgeCore’s work encapsulates what it means to Rule the Air. Verizon Wireless’

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-85024778813192643702010-07-01T14:21:00.002-05:002010-07-01T14:21:50.281-05:00

hey folks... take a minute and check out these four shirt designs... post a comment which one you like...

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-57369046098667131822010-06-28T14:59:00.000-05:002010-06-28T14:59:33.248-05:00

Q: Do you have a daily routine or ritual for your workflow? Get to work, check my emails, fire up some tunes, and get to the most interesting thing I have in front of me that day (deadlines permitting). I try to save checking up on design blogs for that midday brain drain, to give me a boost for the end of the day. Drinking lots of Diet Coke and water. For specific projects, I read the brief, and

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-13075879136399177422010-01-13T00:55:00.002-06:002010-01-13T12:49:43.739-06:00

When your brand assets include a large, red checkmark recognized by nearly everyone under the sun, it's best to embrace it...not compete with it. In this case, the brand is Verizon Wireless. So in launching their new website, Wireless Partners enlisted the help of EdgeCore and interactive partner, Spinutech, to create an online resource that would promote their store locations and inventory,

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-6768649680133980282009-12-15T14:25:00.000-06:002009-12-15T14:25:48.960-06:00

Dana Lechtenberg is a Senior Art Director/Designer who has been with us since 2007. Outside of his day-to-day design work, Dana is responsible for all of the creative development and execution on our Department of Defense/Univ. of Northern Iowa account. The below questions and answers are meant to give you an inside, intimate look into what makes a creative/designer, like Dana, tick. Q: Do you

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-20004807111464180482009-12-14T16:07:00.000-06:002009-12-14T16:07:13.085-06:00

The Okoboji Tourism Committee recently launched their redesign website - Vacation Okoboji.  This site serves as the primary information source for the Iowa Great Lakes area, one of the leading tourism areas in the Midwest. With that in mind, we set out to create a site that had a modern look and feel yet would provide end users with an easy and convenient way of locating information on local

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-89737569646500284412009-12-03T15:51:00.003-06:002009-12-03T16:51:30.323-06:00

Whether you’re on the account side or creative side, ad folks from all sides love to discuss what makes something “good” in the world of advertising. If your office is anything like ours, a day doesn’t pass without  receiving at least one URL from fellow coworkers showcasing insane work recently discovered. Most of the time, this new work includes some sort of out-of-home application or a viral

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0tag:blogger.com,1999:blog-4652306107013604820.post-29929402971347104872009-11-02T12:37:00.003-06:002009-12-03T16:05:06.660-06:00

BRIEF The Cedar Falls Tourism and Visitors Bureau (IA) came to EdgeCore looking for ways to promote the Cedar Valley Trail System and Cedar Falls as a tourism destination for cyclist and bike teams. Having been distinguished as Iowa’s only Bike Friendly Community, it was time to promote the city’s trails, downtown cultural entertainment district and the other great amenities. Not only did the

EdgeCorehttp://www.blogger.com/profile/06580222111535408892noreply@blogger.com0