EdgeCore is hitting the trails! We’re encouraging bike teams and clubs to ‘Come Cycle Cedar Falls’ through our latest campaign that utilizes social media for the Cedar Valley Trails. EdgeCore has designed a plan around Facebook, Twitter and YouTube.com that brings together fans of cycling, hiking and enjoying the trails.

One aspect of the campaign includes the production of a YouTube video series – “Liza’s CV Trails Adventures.” Fans of the trails can follow Liza around local restaurants, bars and bike shops to show off Cedar Falls. Find out what Liza’s up to next by visiting http://www.youtube.com/user/visitcf.

Q: Do you have a daily routine or ritual for your workflow?
I have a tendency to be hyperactive, so I usually try to keep a constant work flow throughout the day to distract me from the passing time.

Q: As a designer, what stresses you out the most?
Slow computers...

Q: What inspires you?
I feel a lot of my inspiration comes from the world around me and the imagination I view it with.

Q: How do you deal with failure?
If you failed at it the first time, you most likely won't fail at it the next time.

Q: What advice would you give to a designer just getting out of school?
Be as ambitious as you said you were going to be before you graduated.

Q: What work are you most proud of?
I'm always proud of something new, I'm most proud of the progress of my design skills.

Q: Where do you see print design 5 years from now?
I think print design will become more impressive as designers continue to progress and aspire to be what impresses them.

Q: Who’s your dream client? Why?
Small town local businesses. You seem to get more creative freedom and positive feedback from businesses that have less corporate restrictions.